Built for the feed, not for the portfolio.

A campaign asset has a harder job than a portfolio piece. It has to work at thumbnail size, on a cracked phone screen, in bright sunlight, next to something louder, in under two seconds — and it has to still look like the brand on the fiftieth post, not just the first.

So I do not design posts. I design systems: templates that hold their identity across months of output, grids that read as one body of work when someone lands on the profile, and formats that survive every platform’s compression.